Just how long does it take to create the perfect fit?
That's how long our design team spends crafting quality men's apparel you won't want to take off.
Our approach to men's apparel design may be revolutionary, but it has never been random. Since the beginning, all our garments undergo intense research, testing and fitting to meet your high expectations as well as ours.
We believe in constant innovation and are always looking for new ways to enhance our winning design. We only use the best natural fabrics to craft breathable underwear.
Our signature anatomical pouch is no accident either. It went through 5 redesigns to ensure you are getting quality men's apparel, engineered for the perfect fit.
What you can expect from our designs:
Waistband: Embroidered, soft-lined with High-Density Weave to ensure durability and comfort.
Thread: Five different seams on every garment, specially selected for comfort and style.
Care: Screen printed care labels with zero irritation and non-toxic ink.
Obviously Apparel will always be intelligently designed to maximise comfort for the perfect fit - no matter your lifestyle.
All our garments are made from innovative fabrics specifically designed to enhance our products.
We understand the importance of breathability when it comes to creating high-quality men's underwear.
Which is why we chose our first fabric, Lenzing MicroModal. It gives our garments a silky feel that will keep you feeling cool in summer and warm in winter.
The second is Bamboo Rayon. We only use a 250 bamboo thread count which makes it softer than cotton and one of the most comfortable materials to wear all day long.
After undergoing our rigorous engineering and design process, you can be confident that our fabrics give a flawless performance while keeping odours at bay and you feeling cool and fresh.
We believe in making the world a better place through intelligent design, which is why we guarantee all our products are ethically manufactured.
Our factories are ISO certified with a high-quality management system to ensure our garments are made responsibly in a safe, comfortable and equitable working environment.
Ever heard the saying: "You are what you eat"?
Well, the same can be said for what you wear. Synthetic and regular cotton fabrics are not always good for your health, especially delicate underwear garments.
That's why we believe in not only sourcing fabrics that will feel comfortable throughout the day, but we choose materials that will positively influence your health.
Our advanced Lenzing MicroModal and Bamboo Rayon fabrics are UV resistant, non-Genetically Modified (GM) and help to:
We believe in creating products that are not only perfect for you but leave a minimal impact on our environment.
Both Lenzing MicroModal and Bamboo Rayon share the following environmental benefits: