Obviously, we believe that you deserve the ultimate in comfortable underwear and undershirts, always. We believe that you should always look and feel your best. We believe you should never have to sacrifice style for comfort. We believe your underwear and undershirts should enhance your performance.
Our beliefs are backed by our products. Every single Obviously product has undergone a rigorous engineering and design process that would put most aircraft manufacturers to shame. We do not copy or “borrow” designs. We do not make the world’s most comfortable underwear by chance. We believe we can give you the most comfortable underwear and undershirts you have ever tried.
Give you the confidence to look your best and provide definition to your natural shape and Reduce heat build-up and swelling, which have been linked to sperm damage and fertility issues. It will also Improve genital health and virility, because it is non-restrictive of testicle movement as well as eliminate sticking to the inside of your leg.
It also eliminate squashing - you will never again feel jammed down the front of your pants, chafing when walking, running or cycling, eliminate sweating and reduce the likelihood of fungal infections, illness and odours. Obviosly underwear eliminate the need to readjust yourself throughout the day and keep you 2 degrees cooler than cotton in summer and noticeably warmer in winter, even when wet.
Ride up at the back, restrict your natural movement and Fall down when you bend over to reveal your “plumber’s crack”. It will not have annoying labels to dig in or stick to your skin or Shrink or lose shape like cotton underwear – the waistband will not overstretch and fade over time.
Obviously Underwear will certanly not Irritate your skin – the fabric is hypoallergenic, meaning no allergic reactions or irritations (good for people who suffer dermatitis!) and will not wrinkle like cotton underwear.
Give you the confidence to look your best and provide definition to your natural shape and eep everything in place no matter what the day brings. They will provide you with the longer cut in the body so once tucked into your pants it won't come out but also eliminate annoying itching and scratching in the seams area.
Our undershirts will keep no visible seams to be seen when worn under a business shirt and eliminate annoying itching and scratching because the care label is printed onto the inside of the back panel of the undershirt.
Ride up and flop inside your business shirt or restrict your natural movement. They also won’t roll up when you bend over nor Have annoying labels to dig in or stick to your skin. You can be sure that they will not shrink or lose shape like cotton undershirts or fade over time.
They do not irritate skin – the fabric is hypoallergenic, meaning no allergic reactions or irritations (good for people who suffer dermatitis!) and they do not wrinkle like cotton undershirts.
Our belief in superior comfort and style drives our design team which consists of:
Working in conjunction with reputable suppliers, we have spent over 4500 hours in R&D for product design and development to bring you the most comfortable underwear you will ever try.
Obviously Underwear is split into 3 ranges based on primary fabric used for the underwear. These fabrics are 2 of the most high-quality, soft, environmentally friendly textiles that exist.
Our EveryMan Range is made from a custom blend of Bamboo Rayon and Lycra fabric which provides the perfect balance between comfort, freedom and support.
Our Premium Range (both in Underwear and Undershirts) and Originals Range are made from a custom blend of Licensed Lenzing Modal and Lycra. The Premium Range and Originals Range represent an evolutionary leap in underwear fabric development. Lenzing Modal combines incredible silky softness, with breathability, durability and sustainability to create a fabric so comfortable you won’t even realise you are wearing it.
Both the Bamboo Rayon and the Lenzing Modal fabrics we use were developed specifically for our product designs and contain no cheap rubber or elastane imitations, which are frequently used by inferior brands and imitation products to keep costs down. Our amazing fabrics also have the following benefits:
EveryMan Range - Bamboo Rayon
Our ultra light-weight Bamboo Rayon fabric is made from fibres thinner than a human hair, fibres with a round and smooth surface. This ensures a ‘smooth as silk’ texture to our fabric that won’t irritate the skin.
Premium Range & Originals Range - Lenzing Modal
Our Lenzing Modal fabric is super soft on your skin; it will really feel like you are wearing nothing at all. It will not irritate or scratch the skin and is perfect for those with sensitive skin or those prone to rubbing and chafing in delicate areas of their body.
Not only are the fabrics chosen for Obviously underwear and undershirts comfortable and soft on your skin, they also have significant health benefits over regular cotton and synthetic underwear fabrics. Lenzing Modal is 50% better at absorbing moisture than cotton, and Bamboo Rayon can absorb 3 times its weight in water – ensuring a sweat free underwear experience.
Both fabrics are also highly UV resistant. Bamboo Rayon is also naturally Antibacterial, Antifungal and Hypoallergenic – making the EveryMan Range perfect for those with sensitive skin, dermatitis or other skin conditions.
Both Bamboo Rayon and Lenzing Modal are Non Genetically Modified (GM) fabric fibres. The sad truth is that more than 90% of cotton (used in regular underwear) is now GM. This might not seem like a problem, because you are not eating your underwear, but in reality the skin is quite permeable to chemicals and toxins and the most prevalent chemical found in GM Cotton is BT (Bacillus Thuringiensis). BT is a pesticide that is forced into the DNA of the GM cotton at concentrations 1000x greater than natural limits.
It destroys human cells, potentially causing inflammatory bowel disease and leaky gut syndrome, and was found in the blood of 93% of pregnant women (and 80% of unborn foetuses) tested in a 2010 study in Canada. 88% of the US Cotton is GM and contains BT. 68% of China’s cotton is the same. And these numbers are growing every year.
Our fabrics aren’t just great for our designs and great for you, they are great for the earth as well, eliminating the chemicals used to create regular fabrics, and helping the environment.
EveryMan Range - Bamboo Rayon
Premium Range & Originals Range - Lenzing Modal
Both Lenzing Modal and Bamboo Rayon have the following environmental benefits
In addition to our fabrics, the highest care has been taken to select only the best materials for all Obviously products.
Embroidered, soft lined waistband with High Density Weave ensuring durability and maximum comfort. Dupont Lycra elastic fibre for increased longevity and greater resistance to stretching and Elastic cut with an ultrasonic knife to avoid damaging elastic fibres.
5 different seams on every garment – each seam type is specifically selected for maximum comfort and style in each location with softest gauge threads used for seams to eliminate bulk and rubbing. Non-toxic polyester thread on outside seams on garmen and non-toxic cotton-based fluffy thread on inside of garment, specifically developed for comfort while touching the skin.
Screen printed care labels for zero irritation with non-toxic inks thatlasts the life of the garment.
All Obviously products come with a 200% guarantee on manufacturing quality - for complete information on our guarantee please see the Help section at the bottom of this page. We also provide Free International Express Shipping on all orders over the value of $80 through our Obviously Online Store. Obviously believes in Ethical Manufacturing – all Obviously products are manufactured in our own factory, ensuring a safe, comfortable and equitable working environment. The Gift Bag packaging that Obviously Underwear comes in is made from 100% recycled materials, and it itself can also be recycled.